Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet have smart thermostats, and only 18 percent of households were willing to pay for a $250 thermostat, according to a Parks Associates survey last year.
The lower-priced E is “going to essentially double the market for those products,” Kerber said. “That would be a significant driver moving the market forward past early adopters.”
From the article "Nest selling cheaper Internet-connected thermostat to reach masses" by Wendy Lee.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views fr...
According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...
Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...
