According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
As more U.S. broadband households adopt connected devices, the need for support services will rise. According to a Parks Associates white paper, smart home products and systems will generate over seve...
Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensit...
Brett Sappington, director of Research for Parks Associates, said in a research note that AT&T's move makes sense as it reflects the fact that users are leveraging their broadband connection to not on...
The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...
