According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
WWE engages its fan base in multiple media with engaging content. According to Stephanie McMahon, chief brand officer, “We have five hours of live content on USA Network every single week, 52 weeks a...
Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...
The ability to understand and process language has improved so much that Xuedong Huang, the chief speech scientist at Microsoft, said his company’s system has reached parity with human transcriptionis...
Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...
