According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
If it doesn’t sell as many units as the marquee products of the most profitable technology company in the world, it’s a disappointment. You really are single-handedly keeping Ned in business, aren’...
"The most important demographic factor in terms of mobile app usage continues to be age," said Harry Wang, Senior Director of Research at Parks Associates. "Millennials have higher usage rates for nea...
Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...
Account sharing for online streaming services, such as Amazon, HBO, Hulu and Netflix, cost the industry $500 million in revenues in 2015, according to a study by research firm Parks Associates. But th...
