According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
Between 1995 and 2013, the average price of an expanded basic cable package has increased by 6.1% each year, according to the FCC. Brett Sappington, the director of research at Parks Associates, a...
More than 330 million 4K Ultra HD TVs will be sold globally by the end of 2019 according to connected CE research from Parks Associates. That's an increase from just two million in 2013, while the...
Research from Parks Associates has revealed that 45% of Western European broadband households own a smart TV. SES-09 Boeing Satellite SystemsGermany is the region's smart TV hot spot with the highe...
The research, from Parks Associates, also found that more than 25% of households use two or more services. "Despite impressive penetration, growth of US OTT services has slowed recently, indicating...
