According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
Digital distribution has opened an abundance of monetization opportunities, in contrast to previous television models that relied on advertising and subscription revenue from pay-TV service operators....
BI Business Intelligence estimates more than 380 million connected cars will be on the road by 2021 – and the market is picking up speed faster than expected, even from a year ago. In the U.S., Parks...
Windowing, or the tiered pricing and scheduling around the release of premium video content, could be on its way toward a major overhaul in 2017. As Parks Associates analyst Glenn Hower pointed out, t...
The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...
