According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...
Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...
According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, A...
Apple's effort to upend the television market isn't a sure thing, analysts said. Many of the features that it is expected to include on Apple TV -- an app store, voice search, a more powerful processo...
