A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in the United States and lower-than-expected sales, there is plenty of room for improvement in the public perception of virtual reality headsets.
From the article "Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality" by Allison Halliday.
Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...
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