Research from Parks Associates has revealed that 45% of Western European broadband households own a smart TV.
SES-09 Boeing Satellite SystemsGermany is the region's smart TV hot spot with the highest percentage of such ownership. The data found that over 50% of broadband households in the country have this Internet-connected CE device.
"Europe has served as an early market for new online video services," said Brett Sappington, director, research, Parks Associates. "As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay-TV providers ... the unique value of the user interface, the role of devices such as smart TVs and streaming media devices, and future opportunities that will shape the progression of over-the-top (OTT) video services."
From the article "Nearly half of Western European broadband homes have smart TV" by RapidTVNews.com.
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
The existing Prime Music has long been a dark horse in the music-streaming market. In March, research firm Parks Associates claimed it was the most popular paid music subscription service among US bro...
Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...
“Consumers don’t necessarily see a need to decide between Netflix and the new, high profile services, particularly since many of the new services are priced under $8 per month,” Parks Associates analy...
