Forty-nine percent of iPhone owners and 34 percent of Android owners who are the head of a U.S. broadband household own at least one connected health product, according to new research from Parks Associates.
Researchers found that the connected health products that consumers adopt the most are wearables such as fitness trackers, smartwatches or GPS sports watches. They also discovered high demand for connected blood pressure cuffs, connected thermometers and Wi-Fi weight scales.
"COVID-19 has had a dramatic impact on consumer markets, including health and fitness," Kristen Hanic, a senior analyst at Parks Associates, said in a news release. "Intentions to purchase connected health products are increasing, and consumers report high rates of participation in digital fitness classes. These changes are likely due to inability to be in the gym, reduced appeal of exercising in gyms in general, greater awareness of health risks, and that the industry is introducing more appealing products with a greater range of choices."
From the article "Nearly half of iPhone users own a connected health device" by Katie Adams.
Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...
“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement. According to the report, virtual and augmented...
Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according t...
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
