The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT service, Parks said. In addition, about 31% of broadband homes subscribe to more than one OTT service, opting to take a range of combinations of services like Netlfix, Hulu and Amazon.
Parks Associates reported these results in its OTT Video Market Tracker study. The most common combo of services is Netflix plus Amazon video, with about 12% of U.S. broadband homes choosing that mix of services.
From the article "Nearly Half Of High-Speed Homes Have Multiple OTT Services" by Daisy Whitney.
It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...
Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018. Fifte...
Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...
And 55 percent of families with broadband say voice control is “appealing,” thus “driving adoption and usage of voice control devices and apps.” In fact as we head into the 2018 holiday season, 43 per...
