The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT service, Parks said. In addition, about 31% of broadband homes subscribe to more than one OTT service, opting to take a range of combinations of services like Netlfix, Hulu and Amazon.
Parks Associates reported these results in its OTT Video Market Tracker study. The most common combo of services is Netflix plus Amazon video, with about 12% of U.S. broadband homes choosing that mix of services.
From the article "Nearly Half Of High-Speed Homes Have Multiple OTT Services" by Daisy Whitney.
Sony may be back in profit thanks to strong demand for its latest-generation PlayStation and its assorted games. However, the days of the dedicated games console look to be numbered. The majority o...
According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB (terabytes) of data by 20...
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
