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April 16, 2018
“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Parks Associates, in statement. “However, this expansion in voice assistants has also created a fragmented experience — consumers may interact with one assistant on their phone, a different one in their kitchen, and a third in their car. The smart home and IoT markets are working now to solve the problems inherent when many solutions operate within the home, to create a cohesive experience for the consumer.”
From the article "Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017" by Lauryn Chamberlain.
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...
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According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
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