“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Parks Associates, in statement. “However, this expansion in voice assistants has also created a fragmented experience — consumers may interact with one assistant on their phone, a different one in their kitchen, and a third in their car. The smart home and IoT markets are working now to solve the problems inherent when many solutions operate within the home, to create a cohesive experience for the consumer.”
From the article "Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017" by Lauryn Chamberlain.
“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...
Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...
In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...
New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...
