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January 30, 2020
But as it races to keep up with Netflix and Disney, AT&T increasingly has treated the satellite business as something of a relic, akin to rabbit-ear antennas.
“They are at a crossroads,” said Steve Nason, a senior analyst at the Dallas-area research firm Parks Associates. “Consumption habits have changed dramatically since DirecTV was founded.... The moves they are taking suggest that they are putting up a ‘going out of business’ sign” at DirecTV.
From the article "Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?" by Meg James.
One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...
In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
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