Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist.
Parks Associates, a market research firm conducted a quarterly survey of 10,000 US households analyzing if they use Apple, Google, Samsung or Amazon devices. The results found that almost 20% of households have three or more Apple devices.
Parks Associates labels any household that has three of one company’s devices as a brand loyalist. Therefore, 20% of households in the US are Apple loyalists.
This means that 20% of households have three of the following devices: iPhone, iPad, Mac or Apple TV. The competing companies also had three or four devices analyzed in the survey.
From the article, "Nearly 20% of US households have over 3 Apple devices," by Kyle Fansler.
The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of con...
WWE has been at the forefront of the media industry’s attempts to establish a business providing programming straight to viewers, without an intermediary like cable or satellite networks, while still...
Smart home products have to create new value if they are to be adopted. That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart p...
Almost three quarters (71%) of U.S. consumers would want a move-in ready home and almost half (44%) of those define that as a home with smart home technology already installed. The survey of 1,300...
