Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist.
Parks Associates, a market research firm conducted a quarterly survey of 10,000 US households analyzing if they use Apple, Google, Samsung or Amazon devices. The results found that almost 20% of households have three or more Apple devices.
Parks Associates labels any household that has three of one company’s devices as a brand loyalist. Therefore, 20% of households in the US are Apple loyalists.
This means that 20% of households have three of the following devices: iPhone, iPad, Mac or Apple TV. The competing companies also had three or four devices analyzed in the survey.
From the article, "Nearly 20% of US households have over 3 Apple devices," by Kyle Fansler.
Consumers in hte US spend over $6 per month on Netflix, Hulu Plus, and other subscription OTT video, according to Parks Associates. The average monthly spending on internet-based SVOD services amon...
Connected Consumer in Europe, a new report from Parks Associattes, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have...
65% of US broadband households engage in at least one second-second screen activity on at least a monthly basis, according to Parks Associates. The research company’s new report 360 View Update: Se...
TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. Entertainment Habits on Connected CE Devices shows the percentage of...
