Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist.
Parks Associates, a market research firm conducted a quarterly survey of 10,000 US households analyzing if they use Apple, Google, Samsung or Amazon devices. The results found that almost 20% of households have three or more Apple devices.
Parks Associates labels any household that has three of one company’s devices as a brand loyalist. Therefore, 20% of households in the US are Apple loyalists.
This means that 20% of households have three of the following devices: iPhone, iPad, Mac or Apple TV. The competing companies also had three or four devices analyzed in the survey.
From the article, "Nearly 20% of US households have over 3 Apple devices," by Kyle Fansler.
Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...
Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...
According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...
In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to. "Consumers are spending less, but rather than...
