18% of UK broadband households have used paid-service Netflix in the past 30 days, according to Parks Research.
This compares with 20% who used the free iTV Player and 33% who used the free iPlayer to stream video programming. Overall 58% of UK broadband households used a video streaming service or player within the past 30 days.
“The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape,” said Brett Sappington, Director, Research, Parks Associates.
From the article "Nearly 20% of UK broadband homes use Netflix" by Broadband TV News.
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