18% of UK broadband households have used paid-service Netflix in the past 30 days, according to Parks Research.
This compares with 20% who used the free iTV Player and 33% who used the free iPlayer to stream video programming. Overall 58% of UK broadband households used a video streaming service or player within the past 30 days.
“The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape,” said Brett Sappington, Director, Research, Parks Associates.
From the article "Nearly 20% of UK broadband homes use Netflix" by Broadband TV News.
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...
Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...
The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and And...
