Roku and Amazon’s Fire TV are the two most popular products in the connected TV market — research firm Parks Associates estimated that they control around 70 percent of the connected TV market in a 2019 study — and Peacock’s lack of availability on those platforms caused it to lose out on a significant number of potential customers at launch. Peacock is still unavailable on Fire TV. HBO Max, WarnerMedia’s streaming service that launched in May, is still unavailable on both connected TV devices.
From the article "NBCUniversal Inks Deal to Bring Peacock to Roku" by Tyler Hersko.
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...
Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall. “There has been substantial innovation over the years, but streaming’s debut changed t...
