Quibi hasn’t gained much traction, according to an analysis of its app downloads and conversions from a three-month free trial by Sensor Tower. Apple does not release subscriber data. HBO Max did not reply to a question about its subscriber count since launch. Its owner, AT&T, reports financial results next Thursday. HBO Max’s debut was “rocky at best,” said Parks Associates analyst Jennifer Kent in an email, because of confusion over the various WarnerMedia HBO apps — Go, Now, Max — and tension with Roku and Amazon.
From the article "NBC’s video service Peacock stresses ‘free,’ looks to 2021" by Tali Arbel.
Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...
The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...
Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...
As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...
