Parks Associates research reveals that U.S. broadband households have an average of 13 connected devices in their home ranging from computing to smart home devices to smart appliances to entertainment devices, including home networking solutions.
Familiarity has been slowly increasing for these devices. Consumers who already own smart home devices are buying more and looking for further integration between them. According to Parks Associates research, 50% of smart home device owners have an application that controls multiple smart products.
There is a great opportunity for smart platforms in the MDU space as players seek to expand beyond single-family homeowners. Parks Associates‘ latest research shows that smart home device ownership for MDU residents surged forward compared to single-family home residents and all US broadband households, rising from 31% in Q4 2019to 41% in Q4 2020.
From the article "Navigating the Role of Smart Home and Voice Assistant Platforms in 2021" by CE Pro Editors.
According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
