In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Arrived” will feature with Paul Peterman of Facebook, Frank Sinton of Beachfront Media, Tom Herman of DashBid and Neil Katz of The Weather Company.
From the article "NAB Puts The Future Focus On OTT In Vegas" by www.whatech.com
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New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...
