“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior director of research at Parks Associates, told NAB Show Daily News.
From the article "NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?" by Jenny Priestly
It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...
Forty-four percent. That’s how many Americans, according to Chris White, an analyst at Parks Associates, monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging i...
Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
