“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior director of research at Parks Associates, told NAB Show Daily News.
From the article "NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?" by Jenny Priestly
The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are t...
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
