According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But those who listen to music do so for nearly twice as long per day (45 minutes of music vs. 24 minutes for video).
“We’re seeing a boom in streaming music right now,” Harry Wang, director of health and mobile product research at Parks, tells Marketing Daily. “There’s a huge amount of music choices, and by nature, the services are multi-platform. There are many different ways to enjoy music.”
From the article "Music Streaming Proving Popular For Phone Users" by Aaron Baar.
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
