According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But those who listen to music do so for nearly twice as long per day (45 minutes of music vs. 24 minutes for video).
“We’re seeing a boom in streaming music right now,” Harry Wang, director of health and mobile product research at Parks, tells Marketing Daily. “There’s a huge amount of music choices, and by nature, the services are multi-platform. There are many different ways to enjoy music.”
From the article "Music Streaming Proving Popular For Phone Users" by Aaron Baar.
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...
Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
