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March 21, 2017
Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips.
It's not entirely surprising that streaming music is how people spend most of their time--it's a passive activity that can be done while commuting, working, exercising and even while doing other phone tasks. If you're anything like me, you listen to music and play games at the same time.
From the article "Music streaming leads on smartphones."
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According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
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