Providing market intelligence for more than 35 years

In The News

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips.

It's not entirely surprising that streaming music is how people spend most of their time--it's a passive activity that can be done while commuting, working, exercising and even while doing other phone tasks. If you're anything like me, you listen to music and play games at the same time.

From the article "Music streaming leads on smartphones."

Previously In The News

Join the Dots!

The Zigbee Alliance and Thread Group say this is the first time developers can confidently use an established, open, and interoperable IoT language over a low-power wireless IP network, which will hel...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...