To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will be delivering the presentation. Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
Kerber has years of experience in the tech industry, and is a veteran of speaking at key industry events. He leads the firm’s research efforts in areas including home controls, energy management and home networks, which includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security and home controls.
From the article "Multifamily Roundtable Session to Highlight Generational Characteristics on Tech" by Tony Consiglio.
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
