Providing market intelligence for more than 35 years

In The News

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates.

"As solutions like Mozilla's become more widely available, they will open up new possibilities for presenting and consuming 3D information on the Web," he told LinuxInsider.

"Firefox Reality is a way for consumers to better browse the Web in VR, but its existence also serves as a sort of toolkit that may encourage Web developers to innovate in new ways in order to help their website stand out," Sappington pointed out.

Firefox Reality has a number of virtues, noted Mozilla's White.

From the article "Mozilla Trumpets Altered Reality Browser" by John P. Mello, Jr.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...