According to the NPD Consumers and Wearables survey, which was taken in December 2014, 54% of fitness tracker owners in the United States were women, while women made up only 29% of smartwatch owners. The survey was taken before the Apple Watch generated increased consumer interest in the smartwatches and, as a result, the NPD Group expects the growing market to eventually overtake fitness trackers. Although smartwatches are not fitness bands, they do perform many of the same functions as fitness wearables.
Research firm Parks Associates estimates that during one point in 2014, as many as 68% of Fitbit owners were women. Of course, Fitbit FIT 4.66% makes its own line of wearables and accessories directly geared towards women, which range from its collaborations with fashion designer Tory Burch to its tiny Fitbit Zip.
From the article "Motorola tackles smartwatch market’s woman problem" by Kif Leswing.
Additionally, a Parks Associates study conducted November 2022, found that roughly 45% of broadband internet households added some “major energy-saving device” to their home in 2021. From the artic...
Parks Associates, an American research firm, carried out a survey and noted that as of the end of 2021, 14% of homes with access to the internet had a network-connected security camera, while 15% of h...
The free Smart Living: Elevating the Resident Experience white paper from Parks Associates highlights new ways to serve the resident with enhanced experiences across all property classes. It investiga...
The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels a...
