The research, from Parks Associates, also found that more than 25% of households use two or more services.
"Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated," said Glenn Hower, research analyst at Parks Associates.
Parks research also found that Netflix continues to dominate the OTT space, with 43% of US broadband households subscribing to its service. But after Hulu and Amazon, with 19% and 17% respectively, penetration of OTT services drops drastically.
"However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space," added Hower.
From the article "Most US broadband homes now watch OTT monthly" by Michelle Clancy.
A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of...
Join Parks Associates’ Jennifer Kent, VP of Research and Chris White, Senior Analyst, for an interactive in-person session, on Thursday, September 29 at 11:30 AM and 3:00 PM CT at the 2022 CEDIA Expo...
Parks Associates’ podcast, The Connected Consumer just released a new episode where hosts Chris White and Rosey Ulpino Sera dive into hot IoT topics, with guest speaker Rob Conant, VP of Software and...
Did you know that by the end of 2025, approximately 93% of US households will have a broadband subscription, either fixed or mobile? Join leading industry executives and analysts at Parks Associate...
