The research, from Parks Associates, also found that more than 25% of households use two or more services.
"Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated," said Glenn Hower, research analyst at Parks Associates.
Parks research also found that Netflix continues to dominate the OTT space, with 43% of US broadband households subscribing to its service. But after Hulu and Amazon, with 19% and 17% respectively, penetration of OTT services drops drastically.
"However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space," added Hower.
From the article "Most US broadband homes now watch OTT monthly" by Michelle Clancy.
According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...
About 80% of U.S. internet connected households own a network router, according to new data from Parks Associates, which cited a quarterly consumer survey of upwards of 10,000 U.S. households. The...
Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. “...
“The implications for companies like T-Mobile, which can offer this affordable alternative without cutting into other aspects of their businesses, or for a potential disrupter looking to make waves in...
