Register

I agree with the Privacy Policy

In The News

Most US broadband homes now watch OTT monthly

October 19, 2015

The research, from Parks Associates, also found that more than 25% of households use two or more services.

"Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated," said Glenn Hower, research analyst at Parks Associates.

Parks research also found that Netflix continues to dominate the OTT space, with 43% of US broadband households subscribing to its service. But after Hulu and Amazon, with 19% and 17% respectively, penetration of OTT services drops drastically.

"However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space," added Hower.

From the article "Most US broadband homes now watch OTT monthly" by Michelle Clancy.

Previously In The News

TV Everywhere Reaches 40% Of US Pay-TV Consumers

MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...

More Americans now pay for streaming video content than cable television, survey finds

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

‹
1
2
...
201
202
203
204
205
206
207
...
719
720
›