The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of fitness trackers owners utilize those gadgets every day, whereas the same holds true for three out of four smartwatch users in the country, the firm found. Consumers who resorted to purchasing digital scales with Wi-Fi or Bluetooth capabilities aren’t as committed to their devices as smartwatch and fitness tracker owners, with some 40-percent of them reporting using such electronics daily. Exercise bikes, treadmills, and similar products with native app support have even poorer engagement rates, with every fifth owner using them every day.
From the article "Most U.S. Wearable Owners Use Their Gadgets Daily: Study" by Dominik Bosnjak.
Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...
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