The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of fitness trackers owners utilize those gadgets every day, whereas the same holds true for three out of four smartwatch users in the country, the firm found. Consumers who resorted to purchasing digital scales with Wi-Fi or Bluetooth capabilities aren’t as committed to their devices as smartwatch and fitness tracker owners, with some 40-percent of them reporting using such electronics daily. Exercise bikes, treadmills, and similar products with native app support have even poorer engagement rates, with every fifth owner using them every day.
From the article "Most U.S. Wearable Owners Use Their Gadgets Daily: Study" by Dominik Bosnjak.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
