The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of fitness trackers owners utilize those gadgets every day, whereas the same holds true for three out of four smartwatch users in the country, the firm found. Consumers who resorted to purchasing digital scales with Wi-Fi or Bluetooth capabilities aren’t as committed to their devices as smartwatch and fitness tracker owners, with some 40-percent of them reporting using such electronics daily. Exercise bikes, treadmills, and similar products with native app support have even poorer engagement rates, with every fifth owner using them every day.
From the article "Most U.S. Wearable Owners Use Their Gadgets Daily: Study" by Dominik Bosnjak.
As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...
SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...
Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...
