A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found that even though streamers were taking measures to crack down on piracy, it is not known when the effects of that might be tangible.
"While there is some optimism that emerging countermeasures and best-practices may see piracy begin to plateau by 2027, there is no consensus among stakeholders as to when it may begin to decline," Parks Associates consultant Steve Hawley said in April.
"The number of households who share account credentials and consume pirated content is rising. People are increasingly looking for new ways to satisfy entertainment needs," said Sarah Lee, a research analyst for Parks Associates.
From the article, "Most Pirated TV Shows List Spells Trouble for Disney" by Shannon Power
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...
