Smart home products are out on the market, but unfortunately most consumers have no idea where to buy them.
Only 30% of U.S. households are aware of where to buy smart home products or services, according to a recent Parks Associates survey. That figure should cause concern among manufacturers of these devices.
From the article "Most People Have No Idea Where To Buy Smart Home Products" by Andrew Meola.
More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...
That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
