Internet connection has become almost as important as oxygen in today’s world, and people living in apartment buildings would be willing to pay a higher monthly rent if broadband was included. A new survey by Parks Associates finds that 40% of U.S residents who live in multi-dwelling apartments (MDU) are open to bundling internet services with their monthly rent. And 77% of those are willing to pay higher rent for the included service.
“Consumers need broadband to live, work, learn, shop, and connect to healthcare, banking, and more,” Jennifer Kent, VP, Research, Parks Associates, said in a statement. “Social distancing during the COVID-19 pandemic has revealed consumer dependence on reliable connectivity and high-speed access, as it is the foundation for access to and quality of connected services like telehealth, video conferencing, and online fitness solutions to meet their daily needs.”
From the article "Most Apartment Residents Would Pay Higher Rent if Internet was Included" by Tmera Hepburn.
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