The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statement. Interestingly, the company broke down some of the data by cell carrier, and found that those using iPhones consume much more media on their devices than other operating systems, though T-Mobile and Sprint subscribers are more interested in music specifically.
From the article "More Than Two Thirds Of Smartphone Users Stream Radio Every Week" by Hugh McIntyre.
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of U.S. broadband households report far more concern now about the physical security of home than five ye...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
