The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statement. Interestingly, the company broke down some of the data by cell carrier, and found that those using iPhones consume much more media on their devices than other operating systems, though T-Mobile and Sprint subscribers are more interested in music specifically.
From the article "More Than Two Thirds Of Smartphone Users Stream Radio Every Week" by Hugh McIntyre.
The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...
However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...
Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
