A new report from Parks Associates, a Dallas-based market research firm, found that more than 10% of households in the U.S. that have a broadband connection and watch a subscription streaming service like Netflix or Hulu Plus use an account that someone outside of the house is paying for.
The firm found that 11% of people who use Netflix, 10% who stream Hulu Plus, and 5% who use Amazon Prime Instant Video use someone else's account information to access the services.
Not surprisingly, Parks Associates found that younger people share accounts more than older people. Of 18 to 24-year-olds who use a streaming service, 22% are using one that belongs to someone outside of their household.
The report comes amidst tremendous growth in new and existing streaming video services.
People are watching less live TV than they used to and ratings are down. Americans are ditching expensive cable and satellite TV subscriptions, or not signing up for TV once they live on their own, and choosing streaming video services like Netflix instead.
From the article "More than One in Five Emerging Adults Use Someone Else's Video Streaming Account" by Jim Liebelt.
Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...
Data from Parks Associates shows that US consumers prefer retailer-based options to general-purpose mobile wallets. These platforms can attract tremendous popularity — Starbucks now processes 25% of i...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
