A new report from Parks Associates, a Dallas-based market research firm, found that more than 10% of households in the U.S. that have a broadband connection and watch a subscription streaming service like Netflix or Hulu Plus use an account that someone outside of the house is paying for.
The firm found that 11% of people who use Netflix, 10% who stream Hulu Plus, and 5% who use Amazon Prime Instant Video use someone else's account information to access the services.
Not surprisingly, Parks Associates found that younger people share accounts more than older people. Of 18 to 24-year-olds who use a streaming service, 22% are using one that belongs to someone outside of their household.
The report comes amidst tremendous growth in new and existing streaming video services.
People are watching less live TV than they used to and ratings are down. Americans are ditching expensive cable and satellite TV subscriptions, or not signing up for TV once they live on their own, and choosing streaming video services like Netflix instead.
From the article "More than One in Five Emerging Adults Use Someone Else's Video Streaming Account" by Jim Liebelt.
US healthcare starts transforming–what are the opportunities? A ‘ripple’ of a Tunstall partnership, NHS CCGs forcing disabled into care homes, and tenders posted in Scotland and Wales. From the art...
Currently voice control is attracting much of the smart-home spotlight but it is products will also increasingly rely on video and data analytics, sound recognition and artificial intelligence to simp...
How can the health-care industry create incentives and provide technology to get more Americans to live healthier lifestyles? That was the key question at the Connected Health Summit this week in San...
An industry report by Parks Associates has estimated global mobile data revenue will rise from $368 billion in 2015 to $630 billion by 2020. The internationally-recognised consulting firm claims th...
