A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use.
The “Privacy and Data Protection for Connected Devices” report shows that 54% of U.S. households connected to the internet experience data privacy and security issues over 12 months. That’s a 50% jump from 2018 when 36% of homes reported problems.
“As we witness this surge in data privacy and security concerns, it becomes paramount for smart home industry players and service providers to prioritize consumer data apprehensions and redouble their efforts in securing their products,” said Jennifer Kent, vice president of research at Parks Associates. “After interoperability, the top reasons consumers gravitate to certain providers of smart home products are user experience and trust – trust that the company will properly handle personal data, and trust that the company will be present for the long haul.”
Over the past seven years, U.S. households have doubled the number of connected devices used in their homes. The report shows that 62% of smart home device users are wary of hackers gaining unauthorized access and control.
“While the growth in 2023 appears to be slightly slower than in previous years, this could be attributed to consumers exercising caution in the wake of historic inflation, layoffs, and looming recession fears,” said Kent. “We anticipate that device ownership will resume its upward trajectory in more favorable economic conditions.”
From the article, "More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says" by Kayla Wassell
Tubi is part of a wave of streaming services that has flooded the U.S. market; some of them cater to the general masses and others are specifically focused on genres like horror or anime. Over the las...
But as it races to keep up with Netflix and Disney, AT&T increasingly has treated the satellite business as something of a relic, akin to rabbit-ear antennas. “They are at a crossroads,” said Steve...
Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...
The 90-minute session will consist of a research presentation, fireside chat and panel discussion. So far, the speaking roster includes: Steve Nason, director of research at Parks Associates; Mitchell...
