Here’s the rundown: Parks finds more than half of U.S. broadband households now watch internet video on a television screen, while less than a quarter don’t watch any video content on a TV set at all. The firm also says 88 percent of computer-based viewing is from non-linear sources, while nearly three quarters (72 percent) of non-pay-TV customers subscribe to an OTT video service as their primary source of content. The market leader there is Netflix, with just under half (49 percent) of U.S. broadband households reporting they have a subscription to that service.
From the article "More Than Half of Consumers Are Watching Internet Video on Their TV" by Diana Goovaerts.
Twitter is looking for ways to grow its video services and garner more video advertising dollars. It sees live news as a natural focus. In an internal document obtained by Bloomberg last year, Twitter...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates' Sma...
