Here’s the rundown: Parks finds more than half of U.S. broadband households now watch internet video on a television screen, while less than a quarter don’t watch any video content on a TV set at all. The firm also says 88 percent of computer-based viewing is from non-linear sources, while nearly three quarters (72 percent) of non-pay-TV customers subscribe to an OTT video service as their primary source of content. The market leader there is Netflix, with just under half (49 percent) of U.S. broadband households reporting they have a subscription to that service.
From the article "More Than Half of Consumers Are Watching Internet Video on Their TV" by Diana Goovaerts.
Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
