Here’s the rundown: Parks finds more than half of U.S. broadband households now watch internet video on a television screen, while less than a quarter don’t watch any video content on a TV set at all. The firm also says 88 percent of computer-based viewing is from non-linear sources, while nearly three quarters (72 percent) of non-pay-TV customers subscribe to an OTT video service as their primary source of content. The market leader there is Netflix, with just under half (49 percent) of U.S. broadband households reporting they have a subscription to that service.
From the article "More Than Half of Consumers Are Watching Internet Video on Their TV" by Diana Goovaerts.
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
